The Fake Girls’ Bible
As part of an independent project, I created a series called “The Fake Girl’ Bible”, a project based around body image throughout the 20th century. Themes in this project included body image, male gaze, mental health, cosmetics and medical surgery.
For this project I conducted extensive market research from both individuals and brands to understand the impact body image had on modern day society and how we can celebrate it.
This project included creating a print book designed solely alone, graphic design, creative direction, visual branding, a series of photoshoots and a marketing strategy which included events, social media strategy and influencer strategy to promote it.